Blog / Soheyl Ghaemian
Notes from my side
of the table.
Essays on entrepreneurship, ownership and what a decision really changes. This is where I develop, question and put my model into words.
Opening essay
Undated essay
4 min read
Growth is a route, not a personal objective. Define what your business should make possible before committing to its next stage.
“I want to grow the business” sounds like a clear objective. It still leaves the most important question unanswered: what do you expect that growth to change for you?
Read the essay ↗The thread running through the writing
What matters.
What it takes.
What follows.
ENDGAME is the model behind these notes. The blog gives individual questions more room — including the trade-offs that a neat framework can leave out.